We opened to the public during the first week of July 2014. Sicodelica Hair Art Buenos Aires is one-year-old!
Before that, we saw Javier Aranda’s established clients and our neighbours behind closed doors.
To anyone looking in, you must realise by now that Sicodelica Hair Art Buenos Aires is a brand synonymous with natural looking hair colour and innovation.
Hair Art Director, Javier Aranda has his very own style. We are growing VERY slowly to ensure that time-served colourists (we have a few in after-hours training) deliver Javier’s style of colour work and hair cutting skills – our ‘trademark’.
We have some very talented hairdressers joining us over the next few months. All of them time-served and itching to demonstrate their very high levels of expertise supported by Javier’s careful direction.
We know some clients are frustrated that they have to wait nearly two weeks for an appointment but to add staff unable to deliver the very best hair colour experience would be a grave mistake.
We have avoided the well-trodden path of packing our salon with mediocre hairdressers, hyped-up PR and advertisements in glossies to focus spend on the very best hair colour treatments, hair care products and colour training in the marketplace.
Looking back, our decision to avoid models and professional images to show that hairdressing and in particular hair colour work is about getting it right all day, every day, has been a resounding success.
We all love to look at supermodels, but for us mere mortals: hair art must play to our anatomical strengths to accentuate beauty.
Today, our new colourist has completed her internal training at Sicodelica Hair Art Buenos Aires, for the next month she will work directed and fully supervised by our hair art director.
We will publish images of her exacting colour work during the month of July to demonstrate that our clients can always expect the very best technical hair colour experience, whoever attends them at Sicodelica.
Come on now, please wish us a happy birthday and tell us what you think about our service in the comments box below.
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