Sicodelica Hair Art Hairdresser Recoleta Blog

Smartbond & Pro Fiber – Sicodelica Hair Art

L’Oréal Professional New Product Reviews 2017

Smartbond & Pro Fiber

L’Oréal Professional has done Sicodelica Hair Art proud during 2017.  Have you been paying attention?  Do you follow us on Facebook?  We now have 110,000 followers!

We have some fantastic new products at #Sicodelica – Smartbond & Pro Fiber – that have made our hairdressing and colour services better than ever.

Today, we review L’Oréal Professional’s leading in-salon products for 2017 that are without doubt game-changers.



SMARTBOND is simply amazing value for money – why – all our prices include this treatment.  If you use another salon, do not get your hair bleached without demanding Smartbond.

We have used all the various products that protect your hair while bleaching such as Olaplex, Fiberplex and Colourphlex and a few more that we obtained on our travels.

The only benefit we see from Olaplex over Smartbond is that Olaplex is a great stand-alone treatment and Smartbond chemistry exclusively supports the bleaching and colour processes.  Hair is softer and more manageable when using Smartbond. In addition, Olaplex is difficult to obtain and the cost is NOT included in our standard quotations.  If you want Olaplex, we charge an additional 1000 pesos to your bill and it is not always available.

Smartbond chemistry contains malic acid among other things. We add Smartbond to bleach and colour treatments. Smartbond latches on to other chemical molecules to penetrate deep into the hair shaft during the bleaching and colour processes.

The simplest way to explain its action – it lubricates between protein chains to counter hair brittleness and improve elasticity.

Smartbond ensures we bleach hair without visible damage often seen in blonder tones because Argentine hair is mostly dark with very, very stubborn pigments.

You will not experience typical hair damage and drying associated with bleaching your hair with Smartbond.  You will not find that your hair breaks off after a month or two because you fail to properly condition your hair at home or attend my salon for prescribed hair treatments.

Another very important points about Smartbond – it does not slow down the colour process or ‘displace colour’ to create an uneven finish like some other systems we have used. Which is great news for you and our business.

Without reservation, I can say that Smartbond (Vs. Olaplex) leaves the hair looking better conditioned.  The hair is softer to touch and easier to finish in the salon and at home.

For hairdressers, note that you do not have to bump up the developer when using Smartbond.

Note Smartbond is much better than Fiberplex according to clients.  I do not make this claim without sufficient client satisfaction reports, over 550 to be precise.

It is still very important that our clients keep their hair conditioned with Smartbond or Pro Fiber (I am coming to that) at home treatments and attend Sicodelica Hair Art for in-salon treatments spaced monthly and then bi-weekly a month before your next colour treatment.

If you want that glossy and healthy looking hair, treatments are essential.   The next product we review has both our clients and hairdressers shouting hallelujah and very excited.

Pro Fiber offers clients the first damaged hair cure rather than just cosmetic hair care.



L’Oreal Professionnel Pro Fiber: First Aid Treatment that actually *REPAIRS* Hair Damage Immediately & Over Time

Damaged hair is the number one concern among our ladies, which is no surprise because we are all (thankfully for hair professionals) hair obsessed and overly dependent on overheated electrical hair styling appliances that dry out hair, making it brittle.  Add heat, mechanical damage and the need to wash our hair daily to counter horrible humidity and often style twice a day to look our absolute best – it is a recipe for hair disaster.

I am always sceptical of new hair treatments but conclude new L’Oreal Professionnel Pro Fiber – professional hair damage science – is a game changer!

If you bleach and colour your hair then there has never been a better time to ‘come up and see me some time’.  Pro Fiber in-salon and at-home-treatments will surely blow you away.

Pro Fiber is not just Haircare it is Haircure.

Pro Fiber is L’Oreal’s most prescriptive professional treatment programme to date that combats multilevel hair damage across all hair types.

It starts in #Sicodelica Hair Art and but is super re-charged at home, meaning you not only step out of the salon looking hair-fabulous, but you can boost hair quality progressively with at-home treatments.

Enriched with L’Oreal’s exclusive Aptyl 100 Melecular Complex (with over seven years of research and even patents pending) Pro Fiber is the latest professional product and in my opinion is just about the only product that actually does exactly what is written on the tin!

Visit us at Sicodelica Hair Art today for an in-salon consultation with our hairdressers, who will analyse hair type and damage to your hair before prescribing a bespoke treatment.

We have three ranges of Pro Fiber designed for different levels of damage (Revive, Restore and Recover for light, medium and heavy damage). There is no chance of overloading the surface with unpleasant residues that cause that ugly limp over-treated hair look often associated with the multitude of cheap treatments used in most hair salons in Argentina (including mine when that was all we had to offer due to import restrictions).

Pro Fiber technology penetrates deep into hair shaft and then seals the hair without build up for a beautiful glossy finish.

Aminosilane, a wonder ingredient, reinforces the hair structure through a three-dimensional network (essentially filling any holes in each individual hair strand caused by damage) while cationic polymers act as a protective sheath, covering the hair’s surface to leave hair soft and silky to touch and looking its absolute best.

Most hair treatments wash in and then wash out meaning you leave salons feeling great but a few washes later you are back to square one. L’Oreal’s Pro Fiber is different not only because the technology works from the inside out (rather than just on the surface of hair), but because you are constantly boosting the results at home over the course of our prescribed treatment.

It is not cheap, but it is well worth the few extra centavos because it works!  How much do you spend on absolute crap lotions and potions that fail to deliver?  They are a false economy.

Come along to #Sicodelica Hair Art today for a free diagnosis and your bespoke prescription to healthier looking hair!




Colores los Fantasia Buenos Aires

The problem with fantasy colours

Every potential client that requests fantasy colours will receive this link:


 “The problem with fantasy colours” 


Argentine hair is generally dark.  Lifting the darkest hair pigments to the lightest golden-yellow to pale-yellow with bleach will damage hair and make it more porous – fact!

When asking your colourist to remove dark pigments to add the lightest blonde colours or vivid fantasy colours expect some hair damage and the possibility of porosity.

To achieve the brightest fantasy colours it is necessary to take hair to blonde tones of eight to ten on the professional scale, which removes dark pigments to gold-yellow to pale yellow.  To get an icy white finish requires a slightly different process that many colourists fail to achieve.  When the hair reaches yellow to pale shades it does not require more bleach to achieve our much admired icy-white colour shades.


Icy white hair


The difference between a good colourist and bad colourist is experience. A good colourist knows when to stop a discolouration process and just how much pigment to lift without hair appearing damaged.  Our colourists achieve a form of training that adds a combined 30-years colour experience to their skills.

Javier Aranda Hair Art Director and leading colourist retrains all our hairdressers in our colour techniques.  Before they reach the floor, our colourists perfect a 10/10 quality score over three consecutive training sessions for each of our colour treatments.

When bleaching hair from brown to yellow tones for vibrant fantasy colours, expect to return for a touch-up treatment every fourteen days.  Although, we advise a colour range and colour patterns that still look good when washed out to pastel-blonde-shades.




GOOD NEWS – the first touch-up is on us! We built a free colour retouch service into our pricing.  We have offered a free colour touch-up service from the first day that we opened our doors to avoid complaints.

It is important to be 100% clear about dark thick hair…

If your natural hair appears black, thick and/or wiry, the lightest pale yellow tones are not suitable colour choices – be warned.  We only take the darkest hair to the lightest pale yellow tones using either Fibreplex or Olaplex that protects hair from bleach damage and preserve the quality look of hair.

In the capable hands of Sicodelica Hair Art colourists, the darkest hair taken to pale yellow tones will not look ‘burnt’, albeit, your hair will be chemically damaged and more porous.  Your first fantasy colour may wash out over a few washes to lose its vibrancy and will be pastel in colour after five or so washes.

One of the biggest problems we face is clients that come with bleached hair treated with dark colours. Just because bleached hair is repeatedly coloured dark over many months, it does not make it healthy.  We cannot prove that hair is not natural just by looking at it, but we will note, ‘hair has damage consistent with bleaching and may be prone to porosity’.

icy platinum hair comeback

Icy platinum blonde hair makes a comeback

If you cast your gaze north and across the Atlantic Ocean to Europe, summer is fast approaching but the outlook for hair color is icy cold, platinum blonde.

Platinum hair colours are making a big comeback and I think I know why.


Icy Blonde Platinum Hair


Argentine men and women who love their hair blonde already know how much hair can suffer from continuous cycles of discoloration and toning.


Icy white hair


Argentine hair is generally dark. The discolouration process is long and sadly, (it seems) many professionals fail to lift natural pigments without causing unsightly hair damage (that’s according to my clients).  Although, you can never be 100% sure that clients didn’t reach for a ‘sacrilegious box of DIY hair bleaching disaster’ at their local pharmacy.


Platinum Hair Sicodelica


In the past, when clients could afford multiple treatments and a gradual approach to hair discolouration, I would take my clients to platinum blonde in two or even three discoloration sessions – I still recommend this approach – if you can afford it.  Even modern oxidants and the ‘packaged blonde processes’ from L’Oréal and Schwarzkopf struggle with the thickest and darkest Argentine locks.


peluqueria recoleta


I provided weekly treatments in between discolorations to protect the hair and avoid the often seen ‘blonde-damaged-ends-look’.  It was expensive, but my clients’ hair always had a quality look about it with no visible damage.  In addition, there’s little doubt that a gradual discoloration process achieved better end color results and color stability.

Those of you that love blond hair will know that even when bleached hair looks good, lifting the darkest pigments to achieve icy platinum blond colours means hair often requires a regular touch-up-toning in between bleaching out dark roots – staying blonde is not cheap.  Please remember it’s the same for fantasy colours.  If you lift natural hair pigments from the darkest brown to blonde, the hair will become more porous – anybody who tells anything different is wrong.

When I opened a salon on the street, not all my client were wealthy.  Coming in three times for progressive discoloration was not an option.  My team and I worked to devise discolouration processes in one marathon session (sometimes four to five hours) that did not damage the hair and/or the end colour result.  If you check out our Instagram and Facebook pages, you can judge the results for yourself.  You might also be interested to read over 300 reviews that describe our service performance – note we have 267 FIVE STAR REVIEWS on Facebook in June 2016.

So why are more and more people taking their hair to icy cold platinum tones?  It sounds like an expensive hassle that often leaves the hair damaged.  The answer is new products like Fibreplex and Olaplex. Both products are available at Sicodelica Hair Art.   These exciting new products protect the hair from damage during the discolouration process leaving you with good quality hair, reduced visible hair damage and better colour results – that’s been our experience.

Look at images below taken during a colour assistant training day in May.  The images below show badly damaged hair.  Note that the before images show the hair up and being prepared for bleaching. The after images show the same hair down – we did not use hair extensions.


fibreplex recoleta buenos aires

#Fibreplex #Sicodelica #DamagedHair 5

#Sicodelica #DamagedHair


If you are interested in going blonde or icy platinum white without hair damage, share this article with the hashtag #VamosRubiaSicodelica or #VamosIcySicodelica for a free 15-minute assessment to discuss your options.  I will assess your hair and explain the process and costs while we take a coffee.

Demonstrate you shared this article to claim 1o% discount off your hair colour treatment – there’s no such thing as a free share baby!

Javier Aranda – Hair Art Director



La caída del cabello no es un problema solo de los hombres…

La caída del cabello no es un problema solo de los hombres. Un cuarenta por ciento de las mujeres sufre este problema. Por lo general, la caída del pelo es angustiante para las mujeres que la padecen. El bienestar emocional de las mujeres con problemas de calvicie es algo que los profesionales de la medicina tratan de la forma en que deberían. Los médicos tratan la calvicie en las mujeres sin el debido cuidado y atención que se merece.

Los peluqueros son los primeros profesionales, repito, profesionales, que detectan las primeras etapas de la alopecia femenina. Somos los encargados de dar la mala noticia y la mayoría de las veces, nos convertimos en “consejeros.”

Parece que los médicos no se dan cuenta del daño psicológico devastador que tiene como resultado la caída del cabello. Es hora de que se den cuenta del problema con el que nos encontramos con frecuencia en Sicodelica Hair Art.

Además, seamos honestos, la sociedad no logra ofrecerles el apoyo que necesitan a las mujeres que sufren de este problema. Muchas de ellas sufren en silencio. Mientras investigaba sobre el tema, me encontré con que cada vez más y más mujeres pierden el pelo gracias al estrés laboral y las responsabilidades que tienen ante sus familias.

En la mayoría de los casos, la pérdida del pelo es temporal y fácil de tratar. Sin embargo, La forma despreocupada en la que los médicos tratan la calvicie femenina y los diagnósticos equivocados pueden convertirla en una enfermedad crónica. A través de este artículo, quiero ofrecer una opinión general de las fuentes de información principales para que nuestros clientes estén informados. Comprender la caída del pelo ayudará a nuestros clientes a encontrar rápido un tratamiento.

Hay varios problemas que pueden provocar la pérdida excesiva y anormal de pelo o la alopecia. Pero generalmente, la alopecia es el síntoma de algo más, por eso siempre busquen ayuda profesional. Los desequilibrios hormonales, el estrés, las enfermedades y los medicamentos son factores que pueden causar la pérdida del pelo. No solo los genes son los responsables de la calvicie u otro tipo de alopecia en las mujeres.

A menudo, la caída del pelo en las mujeres es un síntoma de estrés, embarazo, factores hormonales o por ciertos medicamentos. Cuando la situación estresante cesa o se interrumpen los medicamentos, el pelo vuelve a crecer. Por suerte, solo pocas mujeres sufren de la pérdida del cabello de por vida.

La dihidrotestosterona (DHT), un derivado de la hormona masculina, es la enemiga del folículo piloso. En pocas palabras, bajo ciertas condiciones, la DHT ataca los folículos. Esta es la raíz de varios tipos de calvicie femenina.

La testosterona se convierte en DHT gracias a la enzima del tipo 5-alfa reductasas, que abunda en las glándulas sebáceas de los folículos. Ahora, los científicos creen que el problema no es el nivel de testosterona, sino el nivel de DHT que se adhiere a los receptores del folículo. La DHT contrae los folículos pilosos, haciendo imposible que el pelo sobreviva.

El proceso hormonal en el que la testosterona se convierte en DHT, lo que daña el folículo piloso, se da tanto en hombres como mujeres. Bajo condiciones normales, las mujeres tienen una fracción del nivel de testosterona que tienen los hombres, pero, incluso en niveles bajos, puede causar la pérdida del pelo en mujeres gracias a la DHT. Esos niveles pueden aumentar y, aun así, seguir dentro de los niveles normales para algunos médicos, aunque sean lo suficientemente altos como para causar la caída del pelo.

A continuación, vamos a ver las causas más comunes de la calvicie femenina:


Alopecia androgénica

La mayoría de las mujeres con alopecia androgénica presentan una pérdida del cabello difusa en todo el cuero cabelludo. Algunas mujeres pueden tener una combinación de dos tipos. La alopecia androgénica femenina se debe a la acción de los andrógenos, hormonas masculinas que, por lo general, se presentan en cantidades menores. Puede ser causada por una variedad de factores ligados a la acción de las hormonas, incluyendo quistes de ovarios, pastillas anticonceptivas con niveles altos de andrógenos, embarazo, y menopausia. Al igual que en los hombres, la hormona DHT parece ser la culpable del afinamiento del folículo piloso en las mujeres que sufren de calvicie. Sin embargo, la predisposición genética es un factor importante.

Telogen Effluvium

Cuando el cuerpo pasa por una situación traumática como el parto, la malnutrición, una infección severa, una cirugía mayor, o estrés, cerca del 90 por ciento del pelo en la etapa anágena (de crecimiento) o catágena (de transición) puede pasar a la etapa de descanso (o telógena). Este fenómeno llamado efluvio telogeno, se da dentro de las 6 semanas y los tres meses de haber pasado por una situación estresante. Se pueden perder mechones de pelo enteros.

La mayoría de los que sufren de esta enfermedad, alcanzan la remisión al evitar las situaciones estresantes. Pero para algunas mujeres, el efluvio telogeno es un trastorno crónico extraño que puede durar meses o incluso años sin poder encontrar los factores desencadenantes.

Efluvio anágeno

Se presenta cuando los folículos están en la fase de división. Este tipo de caída del cabello está asociada a ciertos medicamentos y a la quimioterapia. Ya que la quimioterapia ataca las células cancerígenas en su fase de división, también afecta al resto de las células del cuerpo que están en esa etapa, como los folículos pilosos en la fase de crecimiento (anágena). Al poco tiempo de comenzar con la quimioterapia, cerca o más del 90 por ciento del pelo se cae. Una de las características es la fractura del tallo del pelo. El pelo se afina a causa del daño en la base. Con el tiempo, el tallo se quiebra y se pierde el pelo.

Alopecia por tracción

Una anécdota. Tuve una clienta que decía tener “pelo de paja.” Su pelo era muy poroso. Venía a la peluquería cada 4 semanas para alisarse el pelo. En 2009, se quedó sin trabajo, y entonces empezó a usar trenzas, pero las hacía demasiado tirantes. Un día volvió llorando porque había perdido casi el 20% del pelo. Los peinados demasiado tirantes pueden dañar el folículo, y eso hace que el pelo se caiga antes de que termine la etapa de crecimiento. Su médico le indicó que dejara de tomar anticonceptivos, lo que no era una opción para ella. Le aconsejé que le diera un descanso a su pelo, ¡que lo dejara ser! Los distintos tipos de trenzas, las colitas ajustadas, y las extensiones son la causa más común de esta clase de alopecia.

No voy a darles una lista de los tratamientos, pero si se les cae el pelo, conozco médicos muy buenos a los que sí les preocupa este problema.